健身人越多,Keep日子越难

21世纪商业评论
15 Apr

2024年报里,Keep的处境可以如此概括:健身的人越来越多,但都不在Keep;为健身花的钱也越来越多了,但Keep也没挣上。过去一年,Keep的月活数据变化甚微,在3000万瓶颈下打转,会员渗透率还下降了0.1%;在全年营收略微下降的情况下,亏损却大幅扩大了59%。只要与健身搭上边,这两年的市场规模几乎都在稳步增长。全员致富的故事,怎么唯独把血统纯正的Keep给落下了?1头痛医脚年初,Keep...

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