燕之屋“押注”王石推高价燕窝,男性滋补市场能被撬动吗?

时代周报
18 Apr

上个月,燕之屋官宣万科前总裁王石担任品牌代言人,正式进军男性滋补市场,引起市场关注及讨论。(图源:燕之屋官方微博)有观点认为,燕之屋推出面向男性市场的燕窝产品,是因为男性群体的养生意识在近几年愈发强化,男性健康与保健市场规模可观。据墨镜洞察《2024年药食同源趋势洞察》,2024年,在社交媒体药食同源食疗滋补话题的关注人群中,男性占比超过女性,为56.1%,成为药食同源产品消费主力。但也有观点指出...

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