蜜雪集团(2097.HK)高开高走,盘中一度涨8.74%至478港元,股价创历史新高;总市值突破1800亿港元,逼近百胜中国、奈雪的茶、茶百道、古茗四家港股茶饮企业的市值总和。该股于今年3月3日在港挂牌上市,迄今仅仅一个半月的时间,现价较IPO价格202.5港元已累涨136%。消息面上,商务部等9部门近日联合印发《服务消费提质惠民行动2025年工作方案》。《工作方案》围绕优化消费环境等6个方面,提出48条具体任务举措,涵盖了餐饮等主要行业领域。此外,国家统计局数据显示,2025年一季度全国餐饮收入达14027亿元,同比增长4.7%;其中3月份餐饮收入4235亿元,同比增长5.6%。
瑞银发研报指,蜜雪集团集团主攻中国大众市场,按2024年门店数量计是目前国内最大现制饮品企业,在全国共有超过4.1万间店,在海外亦有4,895间分店,几乎全为加盟店。瑞银目前预测蜜雪2025至2027年收入及净利润年均复合增长率将达到18%及19%,看好其供应链能力和加盟模式。
广发证券亦认为,对比现制饮品同业,公司卡位价格带壁垒相对较大、格局相对较好,供应链建设全面且完善,为极致性价比奠定基础,且公司在行业内具有较强统治力,规模(门店数/GMV)遥遥领先的同时保持稳健的经营,应给予一定估值溢价,给予“买入”评级。
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