3Ta月ble1_4S日um,m湖ar北y]经 视“3·15 特别报道”曝光了一家宜昌的蜜雪冰城门店使用隔夜柠檬和橙子切片制作饮品。与其他被315点名的品牌舆论走向不同,许多网友下场为蜜雪冰城辩护,自发为其“公关”。为何同样被发现犯错,蜜雪冰城却能够得到消费者如此宽容?我们认为这主要得益于:1)高效供应链带来的极致性价比,柠檬水低至4 元/杯,消费者对平价现制饮品的要求更多为“解渴”(功能满足),...
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