中金:京东外卖领域成功的困难较大 美团要关注生态平衡多于竞争压力

金融界
22 Apr

中金发表报告指,上周京东(09618.HK)与美团(03690.HK)之间的竞争有升级趋势,从外卖领域看,认为京东成功的困难较大。 报告指,外卖是一个横跨用户、餐饮、骑手三方的复杂系统,两两之间存在强规模效应,由于前期冷启动阶段规模效应的缺失,平台或需要对用户、骑手、商户给予远高于行业均值的补贴或折让,单均亏损较大,根据京东官方宣称目前的500万单水平,预计其可能意味着较大量级的亏损;如果平台有...

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