爱奇艺龚宇:内容电商业务上线

中证网
23 Apr

4月23日,爱奇艺CEO龚宇在“2025爱奇艺世界·大会”上表示,爱奇艺上线内容电商业务。该业务依托爱奇艺IP内容与艺人明星资源,主打直播带货模式,爱奇艺会员被视为潜在最大电商用户群体。龚宇表示:“此前,爱奇艺的主要收入来自于会员和广告,现在会发展电商业务。”据悉,爱奇艺电商是内容电商,而不是货架电商,目前仍在试运营状态。“内容电商业务将利用爱奇艺资源优势,也就是IP内容、艺人明星以及会员体系,像...

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