霸王茶姬IPO争议:高质平价茶饮能否破局星巴克垄断?

Ofweek光电信息网
23 Apr

撕开“轻奢神话”的糖衣,直面扩张背后的供应链绞肉机。撰文/ 孙宇浩编辑/ 陈晓晓当茶饮圈还在争论“新中式”是该卷产品创新还是拼联名营销时,霸王茶姬已踩着缝纫机般精准的扩张节奏,把门店开到了星巴克隔壁。这个用自动化设备8秒出杯的“茶饮黑马”,一边用“健康三零添加”吊打奶茶界前辈,一边却用15-20元的定价搅动咖啡巨头腹地。但别急着为“国货之光”欢呼——当招股书揭开供应链成本的遮羞布,这场看似完美的“...

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