2025年IP潮玩行业深度报告:生态重构与消费边界突围,IP潮玩步入历史机遇期(附下载)

报告研究所
22 Apr

1、 IP 潮玩:长坡厚雪、景气持续,优质供给穿透代际1.1、 国内线上:多品类线上延续景气,优质内容赋能品类弹性2024 年潮玩、谷子经济增长态势强劲。根据中国玩协,2024 年国内市场玩具(不 含潮玩)零售总额为 978.5 亿元/同比+7.9%,国内潮流、收藏玩具及周边产品零售总 额达 558 亿元,其中潮流、收藏玩具零售总额为 466 亿元。从线上维度看,2024 年 天猫传统儿童玩具销售...

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