霸王茶姬赴美上市,对手其实是星巴克?

Ofweek维科网
22 Apr

霸王茶姬上市了,成绩是行业第二。不过,这家风头正劲的品牌,却因为失眠、心悸等问题,让一些人谈之色变;爱喝奶茶的网友们,每每遇上霸王茶姬,往往彻夜辗转难眠。霸王茶姬经常让人失眠,罪魁祸首似乎源于咖啡因太多,其纯茶加纯奶的配置,很容易把人睡眠偷走;饮品中的配料冰勃朗,又让很多消费者,陷入科技与狠活儿的担忧。睡眠杀手霸王茶姬,始终受到网友青睐,似乎与品牌调性密不可分。全方位对标星巴克的它,在门店选址、...

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