智通财经APP获悉,开源证券发布研报称,2024年国内市场玩具(不含潮玩)零售总额为978.5亿元/同比+7.9%,国内潮流、收藏玩具及周边产品零售总额达558亿元。全球拼搭类玩具品类增势表现突出,主要受益于其穿透代际的情感投射和价值认同,同时也反映消费者对创意、互动与个性化体验的日益追求。围绕“内容、产品、用户”的IP运营框架,该行认为中国IP潮玩行业仍处于早中期阶段,有望在更广阔品类上创造情感...
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