在过去几年的跑马圈地后,新茶饮行业发展进入新阶段,从比拼规模到回归产品初心,越来越多的企业意识到产品依旧是差异化的最大手段。近期,茶百道以东方草本植物搭配鲜果,成为率先推出“东方植物鲜养果茶”新品类的新茶饮企业。与以往的产品发布不同,此次茶百道为“东方植物鲜养果茶”上市制定了“3鲜3养”的产品标准,用高标准保障产品品质。 事实上,在新茶饮行业,头部企业纷纷开始发力原料端,从牛奶到茶叶再到如今的“...
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