智通财经APP获悉，中信证券发布研报称，特步国际(01368)公布2025年一季度经营数据，主品牌1Q25流水同比增长中单位数。分渠道看，电商/线下流水分别同比增长20%/低单位数，且折扣&库存延续健康水平。索康尼品牌1Q25流水同比增长40%+水平，延续高增势头。根据公司经营电话会，4月以来主品牌销售符合公司预期，同时索康尼品牌维持快速增长。公司正进行特步主品牌DTC业务转型储备，渠道、商品、零售运营规划稳步推进，预计下半年正式开启第一批经销商门店分销权收回。索康尼品牌全年发力品牌势能提升，有望持续深耕跑步产品并增强服装及OG产品，有望持续接棒第二增长曲线。
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