营收增速放缓,利润难敌巨头!泡泡玛特如何破局?

Ofweek光电信息网
Apr 22

在潮玩市场风起云涌的当下,泡泡玛特凭借盲盒模式一度成为行业标杆,但随着竞争加剧与消费者审美疲劳,其面临的挑战日益凸显。近期,泡泡玛特高管频繁亮相社交媒体,试图通过跨界联名、艺术家合作等方式维持热度。创始人王宁更是在公开场合强调“IP生态化”战略,但资本市场似乎并未买账。2023年财报显示,泡泡玛特营收同比增长12.5%至63.8亿元,净利润同比微增4.3%至9.2亿元,增速较2021年的78.7%...

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