来源：Gangtise投研

　　百果园（02411.HK）2024年度业绩发布会：百果园在2024年的业务表现显示，公司总收入达到102.7亿元，毛利为7.6亿元，但净利润率为负3.89%，显示出一定的经营压力。百果园在2024年实现了终端GMV达127亿，总收入102.7亿，毛利额7.6亿，净利润率为-3.89%，全渠道会员9074万，付费会员85.4万，自有招牌果品46个，招牌果销售占比14.7%。公司还在2024年实施了“1212”品类运营策略，聚焦打造高质价比用户心智产品，通过强流量属性大单品吸引顾客，提升产品销量，加快了库存周转。

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责任编辑：王若云

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