《大行》花旗料快手(01024.HK)首季广告收入增长放缓

阿斯达克财经
Apr 28, 2025

花旗发表报告表示,维持对快手(01024.HK) 首季业绩预测,并指随着直播电商务获持续的流量支持,毛交易总额年增长率可能达到15%。广告增长可能如预期放缓。基于去年同季派对游戏广告导致基数较高。以及全页广告的缩减。该行指,尽管电商不确定性日益增加,仍认为广告增长有可能加速,由于货架式电商的变现化增加。该行维持对快手66元目标价及“买入”评级,因其估值不高、无美国预托证券退市风险,以及可灵模型的...

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