花旗发表报告表示，维持对快手(01024.HK) 首季业绩预测，并指随着直播电商务获持续的流量支持，毛交易总额年增长率可能达到15%。广告增长可能如预期放缓。基于去年同季派对游戏广告导致基数较高。以及全页广告的缩减。该行指，尽管电商不确定性日益增加，仍认为广告增长有可能加速，由于货架式电商的变现化增加。该行维持对快手66元目标价及“买入”评级，因其估值不高、无美国预托证券退市风险，以及可灵模型的可观潜力。
该行预测快手首季收入按年升10%至323亿元人民币，广告、直播串流媒体及其他营业额料按年增长7.6%、12.3%及14%，基于毛交易总额按年升15%假设。毛利率料按年升0.6个百分点至54%，基于广告增长放缓。经调整经营溢利率料按年跌1个百分点至14%，因为人工智能投资增加。经调整经营溢利料为45亿元人民币。(fc/w)(港股报价延迟最少十五分钟。沽空资料截至 2025-04-28 12:25。)
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