新茶饮行业竞争激烈 古茗扩张放缓

电鳗快报
27 Apr

古茗曾以独特的定位和稳健的步伐前行,然而如今却似乎陷入了“慢下来”的困境。财报显示,2024年古茗新开业门店数量为1587家,上一年为2597家,关闭的门店数量为674家,而上一年同期为265家。曾经古茗凭借对二三线城市及乡镇市场的深耕,走出了一条差异化的发展道路。其门店数量稳步增长,单店GMV也保持着可观的水准,成为茶饮行业中一股不可忽视的力量。但如今,拓店速度明显减速,这一变化背后,是市场环境...

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