智通财经APP获悉，上美股份(02145)涨超4%，盘中高见62.7港元续刷新高。截至发稿，涨4.44%，报61.2港元，成交额1.25亿港元。
消息面上，中泰证券认为，上美股份在前期借势抖音短剧渠道实现快速突围之后，24年下半年开始陆续推出新产品，向中高端条线、男士护肤、彩妆等延伸；此外，凭借公司高效组织架构与富有经验的人才团队，能够应对市场和消费者的变化；同时公司完善的科研体系与供应链布局，均能支撑公司未来长期发展，
据青眼情报数据，2025年3月，韩束以6亿元GMV连续五个月霸榜抖音美妆类目第一。浙商证券表示，上美是具有多品牌影响力的国货化妆品龙头，主品牌韩束是定位大众的老牌国货，在中国消费者心中具备较强心智基础。公司目前在抖音、快手等渠道都已掌握较强的运营能力，新产品和新渠道增长态势良好，新品牌储备丰富，看好公司长期发展。
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