一汽丰田吴广:合资品牌先留在牌桌上,才有资格说反击

腾讯汽车
28 Apr

4月23日,2025上海车展正式开幕,腾讯汽车对话一汽丰田汽车销售有限公司高级公关总监吴广。吴广称,面对当前中国市场上的激烈竞争,一汽丰田汽车销售有限公司 党委书记、总经理 董修惠一直说一句话:我们希望留在牌桌上。只有先留下来,你才有资格说反击或者是其他。所以我们从体系内部到经销商团队,一直在努力争取在牌桌上保有一个位置,从营销上也做了很多创新。今年一季度,一汽丰田销量为17.2万台,同比增长...

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