“LABUBU3.0”美国大热,对泡泡玛特意味着什么?

华尔街见闻
Apr 28, 2025

本文作者:张雅琦来源:追风交易台泡泡玛特凭借强劲的IP-产品飞轮效应,正进入新一轮快速增长期。28日周一,泡泡玛特港股涨超12%创历史新高。4月24日,泡泡玛特旗下人气IP LABUBU在全球发售第三代搪胶毛绒产品“前方高能”系列。产品发售当晚,“抢labubu”词条冲上微博热搜榜首,泡泡玛特在美国洛杉矶、英国伦敦等地区的线下门店也出现了大排长龙的盛况。七麦数据显示,4月25日,泡泡玛特APP首次...

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