Meta旗下Threads社交平台将进一步新增广告内容

IT之家
24 Apr

IT之家 4 月 24 日消息,Instagram 负责人 Adam Mosseri 于昨日在 Threads 社交平台上发文,声称将在该平台“更大范围地推出广告服务”。

目前,Meta 旗下的 Advantage 广告投放器已新增“默认投放至 Threads 平台”的选项,这意味着广告主们后续投放的广告将同步出现在 Facebook、Instagram、Threads 等海外平台。

IT之家注意到,Threads 自今年 1 月起开始测试广告功能,最初仅在美国和日本市场上线,目前相应广告主要穿插在正常的 Threads 时间线信息流中

回顾 Threads 社交平台,该平台于 2023 年 7 月推出,与马斯克旗下的 X 平台进行对抗,凭借 Instagram 的庞大用户基数,Threads 在 2024 年已吸引月活用户超 3.2 亿,目前“日均新增超过 100 万用户”。

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