观点网讯:4月27日据七麦数据,中国潮流玩具品牌泡泡玛特官方应用在4月25日首次登顶美国App Store购物榜榜首,同时在一天之内跃升114个位次,迅速攀升至免费总榜的第四名。之后,泡泡玛特在购物榜的排名下滑至第六位。
据称,此次登顶与泡泡玛特近期上市的新品密切相关。4月24日,旗下人气IP LABUBU全球发售第三代搪胶毛绒产品“前方高能”系列,引发抢购风潮,带动APP下载量激增。
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