途虎养车“拉新人”活动翻车,去年注册用户暴增了2300万

山海新财经
25 Apr

图源:途虎养车官网拼多多的“砍一刀”正在途虎养车上演,不过没有礼品。楚小强丨文提到拼多多的“砍一刀”,普罗大众记忆犹新。不少人认为,它能在激烈的电商市场脱颖而出,这一独特的营销手段功不可没。有样学样。作为养车界巨头,港股上市的途虎养车也推出了类似“拉新送礼”的引流活动,有网友甚至调侃其为“虎多多”。不过,这一活动让不少参与用户大失所望,他们在社交平台上反映,拉了很多新人用户,但却未能如愿领到礼品。...

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