消费参考丨与爱奇艺合作黄了后,红果牵手芒果TV

21世纪经济报道
25 Apr

21世纪经济报道记者贺泓源、实习生谭伊亭报道流量狂飙的红果正在组建联盟。2025年4月24日,芒果超媒旗下芒果TV与抖音集团旗下红果短剧正式达成系列合作。据披露,双方合作将围绕成品短剧授权、IP联动开发及联合出品、短剧商业化三大核心方向展开深度合作。两家公司均提到,此次合作将实现双平台资源互补,通过“内容+流量+商业化”的全链条创新,推动短剧行业向生态化、精品化升级,共同探索短剧市场的增量价值。...

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