王石没能拯救燕之屋

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28 Apr

作者| 艾青山编辑| 刘渔近日,"燕窝第一股"燕之屋公布了2024年年报,数据显示,公司全年实现营收20.5亿元,同比增长4.37%;净利润为1.6亿元,同比大幅下降24.18%。这是燕之屋五年来,首次出现"增收不增利"的情况。值得注意的是,前阵子颇受关注的王石代言的“总裁碗燕”,似乎销量也不及预期,截至4月23日,这款产品在天猫旗舰店也仅有几十盒的销量而已。看来王石没能拯救燕之屋,燕之屋尝试拓展...

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