港股异动 | 布鲁可(00325)涨超8% IP潮玩延续高景气度 机构指公司新品节奏加速高增可期

智通财经
28 Apr

智通财经APP获悉,布鲁可(00325)涨超8%,截至发稿,涨7.22%,报126.2港元,成交额5797.12万港元。

消息面上,“潮玩龙头”泡泡玛特今早股价大涨13%再创历史新高,其登上美国App STORE购物榜第一、总榜第四。近日,泡泡玛特旗下IP LABUBU在全球发售第三代搪胶毛绒产品“前方高能”系列,24日晚内地线上一经开售秒速售罄。另值得关注的是,卡游此前更新招股书继续推进IPO。天风证券认为,卡游上市将丰富潮玩IP新消费标的,加速形成板块效应;同时行业龙头或形成更好带动意义,提振估值及盈利预期。

东北证券此前指出,布鲁可产品定位为儿童玩具,核心IP如奥特曼、变形金刚等,其风格适用于未成年群体尤其是正处于小学阶段的男孩。虽然二者产品风格和人群定位差异较大,但均利用盲盒这一形式实现了自身的快速发展,因此布鲁可可以类比成儿童版的“泡泡玛特”。中泰证券认为,拼搭积木增量市场有望获得更强的客户基础预期,公司IP及产品矩阵扩充,客群拓宽中,H2新品节奏加速高增可期。

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