利润暴跌,股价反涨,蒙牛怎么了?丨氪金·大消费

36氪财经
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作者|陈思竹编辑|谢芸子封面来源|企业官方“2024年(蒙牛)卖得不好,一年下来大概亏了十万。”张成是蒙牛北方某城市的代理商,问及去年的经营情况,他对36氪如此感慨。且在他的感知中,进入2025年以后,蒙牛液态奶的销售情况依旧不理想,“动销太慢,生意越来越难干。”某种程度上,张成的难题也反映出当下蒙牛乳业所面对的困境。3月26日,蒙牛发布财报,2024年营收886.75亿元,同比下滑10.1%;...

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