李宁发布2025 年一季度运营数据,销售延续稳健复苏。25Q1 李宁品牌(不含李宁童装)全渠道流水同比增长低单位数,童装表现好于大货,一季度流水高单位数增长。整体需求延续稳健复苏趋势,表现符合预期。从不同渠道看,一季度批发渠道流水同比增长低单位数,电商流水增长10%-20%低段,直营流水同比下降低单位数,主要是因为渠道结构优化,24 年直营店数量减少。24 年公司直营门店数净减少201 家至...
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