Participants

Shep Dunlap; Senior Vice President, Investor Relations; Mondelez International Inc

Dirk Van De Put; Chairman of the Board, Chief Executive Officer; Mondelez International Inc

Luca Zaramella; Chief Financial Officer, Executive Vice President; Mondelez International Inc

Andrew Lazar; Analyst; Barclays Bank PLC

Kenneth Goldman; Analyst; JPMorgan

Peter Galbo; Analyst; Bank of America

Megan Clapp; Analyst; Morgan Stanley

Christopher Carey; Analyst; Wells Fargo

David Palmer; Analyst; Evercore ISI

Presentation

Operator

Good day, and welcome to the Mondelez International first quarter 2025 earnings conference call. Today's conference is scheduled to last about one hour, including remarks by Mondelez management and the question-and-answer session. (Operator Instructions)
I would now like to turn the call over to Mr. Shep Dunlap, Senior Vice President, Investor Relations for Mondelez. Please go ahead, sir.

Shep Dunlap

Good afternoon, and thank you for joining us. With me today are Dirk Van de Put, our Chairman and CEO; and Luca Zaramella, our CFO. Earlier today, we sent out our press release and presentation slides, which are available on our website.
During this call, we'll make forward-looking statements about the company's performance. These statements are based on how we see things today. Actual results may differ materially due to risks and uncertainties. Please refer to the cautionary statements and risk factors contained in our 10-K, Q and 8-K filings for more details on our forward-looking statements.
As we discuss our results today, unless noted as reported, we'll be referencing our non-GAAP financial measures, which adjust for certain items included in our GAAP results. In addition, we provide our year-over-year growth on a constant currency basis, unless otherwise noted. You can find the comparable GAAP measures and GAAP to non-GAAP reconciliations within our earnings release and at the back of the slide presentation.
Today, Dirk will provide a business and strategy update followed by a review of our financial results and outlook by Luca. We will close with Q&A.
I'll now turn the call over to Dirk.

Dirk Van De Put

Thanks, Shep, and thanks to everyone for joining the call today. I will start on Slide 4. I'm pleased to share that we delivered solid results for the first quarter driven by sound execution despite significant external volatility. Our top line grew 3.1% behind strong pricing execution across our chocolate business due to unprecedented input cost for cocoa. We also delivered strong profit dollar generation and free cash flow.
These results, along with solid category growth reinforce our continued confidence in our full year outlook. We remain committed to delivering against our strategic agenda, focusing on the controllables and staying agile in this challenging macro environment. We are continuing to execute with excellence against our chocolate strategy and our cost savings program. Both of these initiatives are on track and will provide additional color throughout today's call.
Turning to Slide 5. You can see that organic net revenue grew 3.1%. Volume mix was down 3.5 points due to elasticity consistent with our expectations. We also implemented plant activities in our chocolate business. And a few onetime factors also affected volume mix which included Easter phasing and retailer inventory destocking, which Luca will describe in more detail later.
Pricing execution related to cocoa inflation was strong. We have now implemented planned pricing across many key markets with minimal disruption. We also saw a successful start to the Easter season. As expected, adjusted gross profit was significantly impacted by record cocoa costs and consequently, this also affected our EPS. We also generated $800 million in free cash flow in the quarter.
On Slide 6, you can see that consumers enduring preference for our snacking categories remains solid despite continuing economic and political concerns in many markets. In North America, continued frustration with day-to-day pricing and cost of living challenges continues to drive value-seeking behavior. As a result, growth in the biscuit category is soft, but it continues to hold up better than many other snacking categories.
Despite overall declining consumer confidence, loyalty to our strong brands like Oreo, Chips Ahoy and Ritz remains solid and our investment in price pack architecture are helping to drive continued share gains. Meanwhile, in Europe, consumer confidence and price elasticities remain stable. We continue to see solid category value growth in both biscuits and chocolate, and our brands continue to resonate with consumers.
Elasticity also remained stable in emerging markets. However, consumer confidence is soft in Brazil, Mexico and China from economic uncertainty, while confidence in India remains solid. Overall, we're seeing solid category growth in both volume and value across our combined emerging markets. And Mondelez share is improving in both biscuits and chocolate.
Turning to Slide 7. It is important to reinforce that we are continuing to make progress against our strategic growth agenda, reinvesting in our brands, expanding distribution strengthening our marketing and sales capabilities and scaling our long-standing commitment to sustainability. Here are just a few highlights of our strategy in action.
Our iconic global brands, including Oreo and Cadbury Dairy Milk continue to drive creative on-trend activations that resonate strongly with consumers and help strengthen our strategic partnerships with retailers. For example, Oreo's collaboration with (inaudible) marked the first time a pop culture figure was personally involved in building a recipe for audio nearly from scratch, resulting in our first ever Twisted Crème.
Meanwhile, in the UK we rolled out our first of many chocolate collaborations resulting from the partnership with Lotus Bakeries. The Cadbury Dairy Milk Biscoff bar featuring the signature Biscoff taste and crunch is only the beginning of our innovation platform with our other chocolate brands rolling out similar Biscoff crumbles and flavors across Europe in the coming months.
Along with these creative three investments, we continue to expand distribution around the world. We added more than 100,000 stores in emerging markets in Q1. We also are making significant progress in strengthening our partnership with retailers around the world. For the first time in our history, we achieved a top tier ranking on the Global Advantage survey.
Additionally, we continue to make strong progress towards building a more sustainable snacking company and delivered on all our '24 sustainability targets. Earlier this month, we published our annual Snacking Made Right report, providing stakeholders an in-depth view of our sustainability strategy, goals and performance data. Among other highlights, we expanded Cocoa Life, our signature sustainability program to source 91% of cocoa volume for our chocolate business.
We also made meaningful strides in combating climate chains reducing end-to-end carbon emissions by 12% versus our 2018 baseline. We continue to believe that helping to drive positive change at scale across the communities our business touches is an integral part of value creation. Simply put, we believe that more sustainable businesses and always will be is good business. I encourage you to take a few minutes to review our report in more detail.
Before I turn the microphone over to Luca, I'd like to reinforce that our chocolate strategy remains on track and performance to date is broadly in line with our expectations. Our teams started planning for the challenges created by a record cocoa input cost inflation more than a year ago.
And we're confident that the robust clear strategy we built to navigate these conditions is paying off. We have reconfigured our chocolate portfolio to offer consumers an array of pack sizes appropriate for each snacking occasion from bite side streets, offering a delicious taste of Me time to family sizes designed for sharing with family and friends.
At the same time, we continue to maintain entry-level pricing to drive consumption. We also have successfully implemented most of our planned pricing in Europe with minimal customer disruption. As a result, elasticity is in line with expectations. We're also growing share in chocolate across markets, up 0.4 points year-to-date. We continue to innovate with new flavors, formats and brand activations.
Year in and year out, consumers around the world show us that our iconic chocolates are an essential part of their seasonable celebrations like Valentine's Day and Easter. We are continuing to stay a step ahead of their changing taste with exciting new products, including the delicious co-branded tablets I mentioned before, featuring the unique caramelized Biscoff flavor and crutch.
In short, we remain confident that our strong chocolate franchise is positioned for long-term success. Our robust playbook is working and we remain convinced that it will enable us to not only navigate the current cocoa cost challenge, but more importantly, to drive category health for the long term.
And with that, I'll turn it over to Luca to share additional insights on our financials.

Luca Zaramella

Thank you, Dirk, and good afternoon. Q1 marked another quarter of top line growth for our business despite some external challenges and lower consumer confidence. For Q1, we delivered solid revenue growth, while profit dollar generation was better than expected. Free cash flow continued to be strong. Revenue grew 3.1% behind strong pricing execution across our chocolate business.
Volume mix was down 3.5% due to elasticity from chocolate pricing, transitory trade destocking with plant consumption in the US, planned outsizing activities in chocolate to protect price points as well as some Easter phasing. Developed markets grew 2.6% primarily due to strong pricing execution, with a volume mix decline of 3.3% on the back of retailer destocking and some chocolate elasticity.
Total revenue for emerging markets grew 3.9%, with a volume mix decline of 3.7%. YUM! results were driven by strength in Brazil, China and the majority of the Middle East and Africa businesses. We experienced some softness in India and Southeast Asia.
Moving to portfolio performance on Slide 11. Biscuits and baked snacks grew 0.3% for the quarter. Brands delivering growth included 7Days, Club Social, Perfect Snacks and However, we saw softer-than-expected results in our US biscuits business driven by retailer destocking, which resulted in approximately 60 basis points volume headwind to the total company and 250 basis points for total North American volumes. Additionally, our US biscuit business experienced lower consumption, driven by ongoing consumer confidence declines, resulting in lower frequency and value-seeking behavior.
Chocolate grew by 10.1%, with significant growth across both developed and emerging markets. Volume mix was down 5.7%, driven by elasticities that were in line with our expectations. Along with RGM and product outsizing activities across the chocolate portfolio that accounted for almost 3 points of decline. Rent growth was broad-based across global and local brands with Cadbury Dairy Milk (inaudible) posting strong results.
Gum & Candy grew 1%, driven by gum in China and Mexico as well as both government candy in Western India. Volume mix was challenged because of trade destocking in the US as well as some issues in Mexico.
Let's review market share performance on Slide 12. We held or gained share in approximately 7% of our revenue base with strength in both chocolate and biscuits. Category growth numbers are clearly underestimated because of chocolate Easter facing versus last year. A more normalized number would put total category growth at around 3%. Category growth is due to accelerate as more pricing for chocolate kicks in.
Turning to regional performance on Slide 13. Europe grew 8.9% in Q1. Execution and growth were excellent in the quarter and several key countries, including the UK, France and Germany delivered robust growth. Pricing execution related to cocoa inflation was strong. coupled with the successful start to the Easter season and share gains.
Volume declines were driven by elasticity levels, consistent with our expectation and NGM activities associated with our chocolate strategy. We have successfully landed chocolate pricing for the key alliances in line with our expectation. We can now focus on driving demand and expect positive developments in Europe for the remainder of the year.
OI dollars were down approximately 26% due to unprecedented levels of coke inflation. North America declined 3.6%, due primarily to retailer destocking in the US as well as softer consumer demand, most notably within the food and mass channel.
This dynamic remains consistent with the overall market and is driven primarily by less frequency from lower income households. Given we gained share, our total consumption was pretty much flat. We are continuing to sharpen our offers, such as recently introduced fresh stack which have shown good momentum, along with improved in-store execution and increased distribution to drive improved results as we move through the year.
North America decreased by 18% due to lower volume and cocoa inflation from our Canadian chocolate business, but also for the US biscuits. AMEA grew 1.8% for the quarter. China delivered another strong quarter with mid-single-digit volume-led growth driven by focused initiatives around Oreo, Club Social and (inaudible) India declined high single digits lapping a strong prior year as overall consumption was challenged by inflationary pressures and wage growth.
We do expect to improve the trajectory of the India business beginning in Q2 through targeted activation, distribution gains and an improving macro backdrop resulting from income tax relief and recently enacted interest rate cuts.
Australia and New Zealand and Japan delivered another strong quarter with mid-single-digit top line growth due to strong Easter execution and pricing. EMEA OI dollars declined 8.3% due to materially higher copper prices that were partially offset by pricing and cost discipline.
Latin America grew 3.9% with solid pricing execution and a volume mix decline of 2.5%. Brazil posted mid-single-digit growth with strong chocolate and biscuit that was partially offset by weaker powder beverage results.
Mexico grew low single digits with growth in biscuits, chocolate and gum while candy was down. The Mexican economy is showing signs of slowing, which we are continuing to monitor and factor into our plans. Latin America, OI declined 12.4% due largely to increased coal inflation.
Turning to Page 14 and a few notes on volume mix dynamics in Q1. Although overall volume mix was down 3.5%. It is important to separate what is onetime or plan versus underlying. US trade destocking and seasonal phasing around Easter account for roughly 1.3 percentage points or roughly 40% of that decline while package downsizing accounted for another point of lower volume.
On the flip side, EU customer disruption was lower than planned and last year bringing us closer to an underlying decline of approximately 2%. We expect the US destocking dynamic to partially continue into Q2, while Easter phasing will be favorable next quarter.
Turning to Page 15. In Q1, we saw a decline of 12% in gross profit dollar terms. Solid top line growth and cost efficiency partially offset significant coco inflation. Our view of cocoa inflation is a change for the remainder of the year and is embedded into our full year outlook.
Next to EPS on Slide 16. Q1 NPS declined 18% in constant currency. Turning to Slide 17 and cash flow and capital return. We delivered $800 million of free cash flow for the quarter. We repurchased $1.5 billion in stock at an average price of $57.91.
Before moving to our outlook, let me provide a few thoughts on cocoa. Although cocoa prices remain quite elevated relative to historical averages, both spot rates and future curves have declined since our Q4 call. We continue to expect a small surplus for the year.
In addition, we continue to see volume declines from an industry perspective, due to elasticities associated with inflation-driven pricing and downsizing activities. While non-chocolate players who traditionally use Cocos and ingredients continue to reformulate with alternative components at a fraction of the cost.
We believe at these levels, meaningful demand declines are expectable and will accelerate, and that eventually will reflect from cocoa prices. Having said that, we remain confident in our pricing and NCM strategy and will continue to stay agile as the situation demands.
Turning to our outlook on Slide 20. Our outlook for '25 remains unchanged for organic revenue, earnings per share and free cash flow. This includes approximately 5% revenue growth. which reflects successful customer negotiation and pricing in Europe as well as a softer demand environment in the US. Most of our key assumptions remain consistent with what we shared with you on our last call.
We are affirming inflation levels, interest and tax costs as well as share repurchases. Translation ForEx impacts have changed and we are now expecting no impact to net revenue and EPS from foreign currency for the year. This reflects the dollar weakening against several currencies since our last call, including the euro and sterling. However, given dollar volatility, this could rapidly change.
With respect to tariffs, the vast majority of US production is sourced from the US or is USMCA compliance. However, there is some sourcing of finished goods and ingredients that are subject to tariffs, as things stand today, although not particularly large, these are incremental to our last call, and have been factored into our current earning outlook.
Before Q&A, a few words on '26. We remain focused on running a balanced P&L for '25 while continuing to maintain a sound chocolate business and capital for the long term. The early results have been positive as it relates to our chocolate strategy, we continue to invest behind our business while cost-saving initiatives remain on target. It is early to provide specifics on 2026, but we still expect EPS growth for next year.
Although cocoa prices have come down recently, they remain elevated. It is also important to note that if we do see further improvement in cocoa, we will likely invest a portion of that saving impact into the business.
With that, let's open the line for questions.

Question and Answer Session

Operator

(Operator Instructions) Andrew Lazar, Barclays.

Andrew Lazar

Great. Appreciate it. Maybe, Dirk, just to start it off, it'd be great to get maybe a bit more detail on sort of trends in some key regions as we think about sort of a year to go from here?

Dirk Van De Put

Yeah. Thanks, Andrew. Well, I would say that, first of all, despite the changes that we see in the external environment that we feel pretty good about the start of the year and our results. I would note a few positives, which will impact the rest of the year that happened during Q1.
First of all, we had some major negotiations to do in Europe to announce the price increases and get approval for the price increases on our chocolate business -- and they passed virtually all of them with minimal disruption this year. Then if you look at how our chocolate business is doing, particularly in Europe, -- we -- the pricing is on track. As I just said, we have some very good activations. We've implemented a number of RGM activities. Easter came through quite well.
So Easter, we will see more in the Q2 results, but -- and Q1 was affected because of the Easter phasing, which was late this year. But we can already see that Easter will be very good for us. And -- for instance, now that we had some strong share gains in the UK.
Our emerging markets continue to perform well, particularly I would mention here, China and Brazil and in times like this, where the North American market is probably the most affected market. It's good to have this geographical diversification.
And on top, we're gaining share in many markets around the world. Having said all that, I think the 1 thing that you've seen probably from many companies is that North America was clearly softer than what we would have expected.
I think many people have thought about the retail destocking, and we expect that, that will be less in Q2. The biscuit category is soft. We see consumers switching to more essentials in grocery and snacking categories are suffering as a consequence of that.
But biscuit overall compared to other snacking categories is doing better and on top of gaining share in the category. So we've got a number of good put an age in the quarter. We feel very good about our full year outlook. If I look a little bit what's going on around the world, I would say the consumer sentiment is quite mixed.
And that's driven by overall global macroeconomic uncertainty, probably where we saw the biggest effect on the consumer was in the US where the consumer confidence declined sharply in Q1, and it declined another 11% in April. That's all driven by inflation fears. People see their income slowing -- we see the pressure -- or the prioritizing of Essentials, which is pressurizing snacking.
We see a shift to value club and e-comm channels -- we're seeing more promotional pressure and largely lower income consumers are shifting to smaller packs, while hiring from consumers are shifting to larger packs for value in the middle of all that, the biscuit category declined 1.5% in value, but it's outperformed other snack categories, I said.
Cookies is doing better than crackers. Private label grew a little bit -- we gained about 0.3 points of share. I think that was driven largely by the fact that we launched a number of affordable formats, which we call fresh stacks, which are under $3.
And we -- I think we are seeing that offering compelling value to consumers really matters at this stage. I have to say that I really do not expect to see a significant improvement in the consumers' confidence in the nearest term in the US that is.
In Europe, I would say consumer confidence is, in general, stable. They are aware of the global trade volatility and it's impacting their purchasing behavior. They're probably switching to more frugal spending and also prioritizing Essentials. We see a bit more shopping frequency going to smaller pack sizes and also a shift in channels in Europe that is more to discounters and e-commerce, and we see an increase in promotions.
In the middle of all that, with the price increases we're implementing chocolate is performing in line to expectations, i.e., the elasticity that we're seeing are in line, around 0.5 -- there was -- Easter was later this year. So if you include that in Q2, I think we see -- we will see a nice Q2. And biscuit is performing well, particularly in France for us. So we feel pretty confident about our European business. We see a resilient consumers.
We landed the negotiations. We had a good Easter, biscuits are doing well. So we expect our European business to continue to do well. And on the emerging markets, I would say the consumer is softer because they are suffering from inflation. They see the trade volatility. The Chinese consumer remains quite subdued, a 20-year low, I would say, but our business is doing well. The Indian consumer is stable. There is more optimism this year people see income growth jobs.
And then Brazil and Mexico, clearly, in both places, the consumer is softer, more outspoken in Mexico than in Brazil. Of course, because of the economic uncertainty and the persistent inflation. I would say our categories in emerging markets are stable.
We have gained share -- but we have to remain agile in all regions of the world. I would say so far, so good, but it's still a long year, and we will need to stay very vigilant about shifts that we see at the level of the consumer.

Andrew Lazar

Great. That's really helpful detail. And then maybe, Luca, just briefly, just key puts and takes to keep in mind for the year to go, particularly around North America and pricing in Europe.

Luca Zaramella

Yeah. Andrew. So I think as far as '25 guidance goals, I think for us, it's a great thing that we are affirming our plan. We feel quite good at this point in time. But as you said, there are puts and takes. I think if already mentioned among the positives the customer negotiation, which I would say is a pure upside versus last year because last year, we had some disruption this year, we don't.
But in general, I would also say that pricing across the Board, whether it is chocolate in developed and emerging market or biscuits in emerging markets, specifically, it is absolutely on track. And our RGM agenda is clearly improving the situation on elasticity in both chocolate and in biscuit.
As we said, elasticities are quite good at this point in time. And so that's an assumption that is key for us. to be able to deliver on and potentially over-deliver on the top line in the year to go. Importantly, the Easter season was quite strong. Dirk mentioned Europe, but I'm happy to report that we gained meaningful share in Brazil and in Australia.
And so we are very happy there. Biscuits is holding up well outside of North America. We have positive volume mix in the category. And clearly, there are some cost upside versus our original plan.
And as we mentioned, the overall tariffs is causing a small and manageable impact. So those are, I would say, the positives that we see continuing into the second part of the year in Q2 as well. And among the things that didn't play out as we planned, it is clearly the consumer sentiment in the US impacting our categories. But biscuits as a category, despite being soft, is faring better than other snacks.
And we are winning share. When you put both the market dynamics and the share. Actually, our consumption in Q1 is slightly down. So I think that given some of the numbers we have seen published by others, I think it is every speaking terms is a good thing.
Trade destocking is a onetime impact. You saw that it is meaningful. It is 2.5 points, 3 points volume mix in the US. And we assume that it is nonrecoverable in the years to go. I think particularly as we enter into Q2, you will see an acceleration of top line and volume mix.
And I think that's clearly to the testament of what the teams are doing. All considered you might not expect anything differently at this point in time, but we are retaining some flexibility within the plant. So shopping worsen in the US.
I think we have what it takes to deliver both top and bottom line. But also bear in mind that if we have earnings upside, we will be reinvesting in the business as we are trying to enter a 26% from a stronger position -- we remain disciplined on capital allocation.
We will continue to buy back stock in a sensible manner. As you might have seen, we were active buyers in Q1, what I believe are very compelling prices. So very happy on that one, too.

Operator

Ken Goldman, JPMorgan.

Kenneth Goldman

Just wanted to ask about your strategy to mitigate cocoa inflation. It's obviously multifaceted, right, with productivity and RGM and, of course, pricing. And you touched on your success in these elements during your prepared remarks. But -- what I really wanted to dig in a little bit on is the balance between them ahead?
And I guess the question in particular is, with pricing having gone -- I don't want to say better than expected, but it sure seems like an elasticity in line is there a possibility you can maybe be a little bit less aggressive on RGM or maybe some other actions than you were planning?
Or is really the message just, hey, our overall mitigation efforts are going quite well, and it's full steam ahead in all areas. Just wanted to get a better sense of all of those.

Dirk Van De Put

Yeah. Good question, Ken. So yeah, you phrased it right. So our strategy basically was, of course, first of all, have a great execution of what we designed, but we designed at the core, a very aggressive RGM strategy, and that doesn't necessarily all mean all downsizing.
It means that we will offer a whole range of pack sizes to the consumers -- and so the consumer certainly has many more options as it relates to price points they would like to buy our products.
And then we are trying to get some very strong activation. So Easter was the first step, but there's -- there's a number of others to come during the year, Easter, I would say, it was a success. That's the second leg of our chocolate strategy. And the third leg is to come up with new products, new and unique products that rather consumer into the category. And the launch in this first quarter was the Cadbury Biscoff product.
That is at the moment, our number 1 selling SKU in the UK more is to come in that front. So we will launch in several more markets in the coming months, that Biscoff varietal. And then later in the year, we will have a number of new innovations under that Cadbury Biscoff or Biscoff franchise. The other thing we're doing as part of that strategy is protect key price points.
So if there is a low unit price point in India, for instance, we are maintaining that at INR5 and INR10. We are also very carefully making sure that we don't break any thresholds in developed markets. So the big question is what's going to happen once that all hits the market.
Pricing has gone well in the sense that we finished the negotiations with our clients. And we have implemented pricing, i.e., the consumer is seeing the pricing in a number of markets, but it's very early days. We see a little bit more in Scandinavia, for instance, or in the U.K., where we went ahead earlier with the pricing, but countries like Germany or France is now hitting the market.
Australia did some at the end of last year, but is doing more in May. So still to be seen what the reaction is going to be -- what I can say so far from a consumer perspective is that the elasticity is around 0.5%, which is exactly in line with what we would have expected.
But we want to continue to monitor very closely, and we don't want to start saying, okay, this works great. We will have to see how the consumer is reacting. The good news of all of this is that we gained share in volume and value share overall.
Our tablets are up, of course, double digit, as you can imagine, with some of the pricing.
And Easter, as I said, is very good. So the word that I would use is so far so good, but we are not done yet. We have a long road ahead. The macro conditions are very volatile -- as I said, the European consumer is stable at the moment, but that could change. And we still have to very carefully monitor the consumer reactions, which, by the way, are very different from country to country and we need to sort of direct our reactions depending on what we see happening.
On the long term, I think we're seeing the signs that we had -- that we believe in the chocolate market, which is that -- in the end, consumers love chocolate. They will probably grapple a little bit with the current price increases. But over the long term, I think the high penetration of chocolate will continue. I think we will continue to see very strong brand loyalty. We have the taste of the nation brands in many markets.
I don't think consumers will walk away from that. And there is very low cross-substitution happening. If you don't have your chocolate, there is not really that many other products you can go to that give you the same satisfaction and indulgence, I would say.
We also, as Luca mentioned, we want to take a long-term approach here. So if we have any upside, we want to reinvest in -- particularly in our chocolate business. We don't want to take any shortcuts for short-term gains. We are very focused on the long-term health of the category as well as our business. And it's all going to depend where cocoa goes in the rest of the year and where cocoa will be next year.
But if it stays at a high level it currently is, we might need to implement more RGM in the second half of the year or the beginning of next year. So agility is going to be key going forward. But so far, so good, as I said.

Operator

Peter Galbo, Bank of America.

Peter Galbo

Luca, thanks for the clarity on tariffs. I think one of the wire services maybe picked up your commentary wrong. So I appreciate the clarification there. Luca, maybe just to start, I wanted to ask the slides you gave, I believe it's 11 and 12 that kind of show the Easter timing shift in chocolate. I guess if we had accounted for that, it would even imply that maybe elasticity was a bit better than you even planned for just taking into account that shift.
So I just wanted to understand if that's a fair way to think about it, given you had kind of a volume push out with the pricing you put in maybe versus first glance that the elasticity and chocolate might actually be more favorable than you had planned.

Luca Zaramella

I think in Q1, it has been a little bit more favorable. Having said that, pricing that is getting into effect in Europe, Brazil, India is kicking in as of April, May, June. And that is the moment I think the -- we'll be able to tell you for sure that elasticities are in line with our expectations. So Easter was priced up compared to last year, but there is more pricing coming into effect into the P&L in Q2.
And so you will see an acceleration of the revenue growth in Q2. I can tell you that Easter year-on-year is a meaningful driver of growth for us. As I mentioned, we were quite happy despite the price increases that Easter volume held up well in three major countries, namely or in cycle countries, namely Europe, with the UK, a clear standout in terms of share. but also Brazil and Australia.
So so far, so good, I would say, hopefully, we get positively surprised. It's important to say that in both big countries like Brazil and India, we are protecting key price points and hopefully the elasticity will be minimal also going forward.

Peter Galbo

Got it. Okay. That's helpful. And Dirk, maybe just as a follow-up, one question we got on the North America destocking, just given that you do operate a DSD system in the US it would be, I guess, less common than we would expect that to happen.
So just curious if you can give more color either whether it's by channel? Was it club where you're maybe in more of a warehouse model where the destocking is happening? Just -- any additional thoughts on kind of what the real driver is just relative to what we would maybe see historically?

Dirk Van De Put

Yes. I would say we see it mostly in food and mass. Even if we have DSD there, the retailers still work with some stock in the back of the store, and they have an influence on how the -- what the level is and they've managed that through their orders. So we have a benefit in the execution that we do DSD, but the ordering still is quite directed by the centralized approach.
So I would say it's more pronounced in fruit and mass and DSD really doesn't help us because of the reasons that I just gave you.

Operator

Megan Clapp, Morgan Stanley.

Megan Clapp

First question, Luca, I think you mentioned in your prepared remarks the profit dollar generation in the quarter was a bit better than you expected. So Part A, I just wondered if you could expand a bit on what drove that.
And Part B, a bit related last time on your fourth quarter call, I think you mentioned profit would be more pressured in 1Q with sequential improvement. Just wanted to clarify, is that still the case? It does seem like there's some incremental tariff costs.
And while you mentioned not large. Just want to see if it changes how we should think about the cadence of the rest of the year.

Luca Zaramella

Yeah. Thank you for your question. The upside came essentially through three lines, I would say. There was a little bit of better pricing excluding the US, where we -- you saw that pricing was slightly negative. We had to reinvest some trade deals.
But in general, pricing is a little bit better than what we had planned. So not an impact, I would say, in the quarters to come, but a little bit of an upside in Q1.
The second element is productivities. We are delivering on our productivity, and we are ahead of schedule. There was a comprehensive pipeline, specifically around procurement related productivities. And I think the team has done a very good job in delivering those productivities ahead of schedule. Again, not a material upside in the quarters to come, but certainly a timing upside as we have accelerated the delivery.
And the third element is a little bit on the commodity side. We were able to obtain some commodities at favorable prices, and that has resulted in some margin upside. So in terms of cadence, we are clearly happy where we are at this point in time. I can't rule out the fact that there will be maybe a little bit more pressure going forward from tariffs.
The direct impact to Mondelez is really minimal and manageable. And you can imagine that we are at this point in time, not only (inaudible) stop to most likely go through Q2 and Q3 in terms of those ingredients that are impacted.
But importantly, we are sitting down with suppliers and trying to negotiate a more benign impact than we see. That impact is going to into the P&L in Q4, specifically in North America as a driver. But in the big scheme of things, I would say, not a major deal and something that most likely will be able to manage through several things that we are working on.
Cadence wise, I remind you that percentage margins in this context is quite misleading. I think you saw that pricing in chocolate is up meaningfully. Total revenue was up 10%. So percentage margins as we price away absolute dollars will get diluted -- but importantly, as we mentioned many, many times, we will be looking at chocolate margin per kilo as we exit 2025, and if we have done a good job in managing elasticities, I think we will have a very good situation in terms of profitability at the end of the year in terms of GP dollars and that will put us in a good position to grow earnings into 2026.

Megan Clapp

Great. That's really helpful. And maybe just a follow-up for you, Dirk, on biscuits in the US clearly probably a theme that we've heard, and we'll continue to hear throughout the earnings season as it relates to softness in the US. But you did -- you have made a lot of progress over the last couple of quarters on your share -- but at the same time, you're a category leader.
So just wondering if you could expand a bit about how you saw the quarter play out in the US, maybe what you've seen as we've moved through Easter and whether you think there's further things you need to do to address just the category softness in particular?

Dirk Van De Put

Yes. So I think what's going on is that the consumer feels very uncertain about the future. And as a consequence, they're trying to prioritize essential items. And in food, those are essential food items like meat, vegetables, eggs and so on.
And the more indulgent categories or the less essential categories that would include personal care items that would include alcohol beverages that would include snacking categories are generating less interest at the moment.
So we saw that certainly play out in the first quarter. And you -- if you look at the snacking categories, I think almost all of them except for yogurt, are down versus last year in volume. Within those, however, biscuits is doing relatively speaking, better. It's not down as much as we saw.
And as Luca explained for us as a company, if you exclude the destocking effect, we were slightly down in consumption, but almost flat in consumption. The way we are thinking about it is that, first of all, we need to hit the right price points and while two, three years ago, consumers would easily pay above $4 for a pack of biscuits, we're now seeing that we need to be below $4 and ideally below $3.
And so we've launched a number of facts that hit that $3 price point below $3 price point. That certainly is having an effect for us I think the other one that we see is that if we can run good activations and get extra displace, that also makes a difference. And so we -- going forward, we are planning on things like July 4, Labor Day really drive activation.
We've got some interesting Oreo activations coming up. For instance, we will launch a global promotion in the coming months, and we think that will also make a difference. We did at the beginning of the year, and that worked very well for us.
The third thing I would say that we're trying to do in biscuits is push our multipacks harder. That is for the consumer that tries to buy bigger packs to get a better value and that is working also quite well for us.
The destocking dynamic will subside. So that will help. And I think we have a bit of a chance that in the second half of the year, we will probably see more positive volume growth environment in the biscuits category and for our business. So focusing on the execution of the factors that I said and make sure we control the controllables. And I think we will see a gradually improving trajectory in the US.

Operator

Chris Carey, Wells Fargo.

Christopher Carey

Hi, everyone. Thanks so much. Luca, you made a comment around for curing commodities at a slightly more favorable rates than what you thought. That struck me in the context of the commodity or the input inflation number in the quarter, coming in a bit better than I expected per your filings.
Do you think you're tracking better than you're going inflation expectations? Are there more opportunities to procure commodity a bit better than what you thought? I wonder if you could just expand a bit more on that.

Luca Zaramella

I think you saw overall the mark-to-market being negative, and there have been adjustments not only for cocoa but for other commodities. I would say we have been opportunistic particularly in the way we have been locking in some minor commodities, I would say. At this point in time, though, we are pretty much done with coverage for the year.
So the prices are not in -- you might also imagine that given the exposure we have to currencies, given the euro and the GBP material changes, we have been operating even in the exchange -- ForEx exchange market and taken advantage, particularly as there is a positive carry into 2026 and beyond with some of these currencies.
So we have not only operated for some minor commodities taking advantages but also extended coverage of some of the ForEx payers into 2026. So I think when there is volatility, we are usually very good at grabbing some of the opportunities.

Christopher Carey

Perfect. And then just one follow-up would be, you did mention that you would look to reinvest perhaps some back into your chocolate business. I don't know if that was a comment on pricing or other such investment if cocoa were to come down, Dirk talked about more RGM.
I guess -- this is -- cocoa probably stays very volatile, and it's not sort of the core driver of your underlying business. But as this trends over time, what are kind of the key watch out, say, if cocoa were to go down and that's going to help your margins a lot, would you give some of that back in pricing?
Or you mentioned this concept of gross profit for kilo -- and if it doesn't, do you continue to kind of lean in on RGM and perhaps reformulation. So I know this is a topic I guess, discussed quite a bit, but I would just love your latest thoughts in the context of kind of where we are in this in this cycle?

Luca Zaramella

Thank you, Chris. So I will start by talking a little bit about the cocoa market and maybe on some of the fundamentals I think we'll end this year with a total supply increase compared to last year that it is in the tune of 10%. I think on the flip side, though, demand, if you look at the total grindings, which is a proxy for consumption, I think Q1 guidance were down 3% to 4%, but I think the market is a little bit underestimating the true impact that is going to happen to the demand side of things, particularly as the biggest chocolate market, which is the US, is facing higher elasticity, I took a look couple of days ago to the evolution of the market in the states, including Easter, I think there is a little bit of volume pressure.
And importantly, what we are seeing, we travel to a few countries, and we see that those categories that utilize chocolate as a secondary ingredient are formulating and downsizing heavily. I think you saw the impact that RGM had on our top line. So I expect really the demand side to impact positively the future cost of cocoa.
Our goal is to exit the year with minimal elasticity or elasticities in line with what we expected and with the GP dollar that makes sense because we truly believe that even if cocoa comes down, that will allow us, a, to expand gross profit dollar in absolute terms and be to reinvest materially back in the category.
So if cocoa comes down, I think quite frankly, it is Nirvana for us because the level we will be priced too and the ability that cocoa lower prices will give us to reinvest in the business, considering that our share is up and that we are holding the line in terms of price points, particularly in emerging markets, I think, will position us well for the years to come.
If cocoa stays high, quite frankly, I would say, we don't expect at this point in time a material headwind into 2026. We talked to you about cocoa prices. But if I look, for instance, at cocoa butter, which is what we buy the most as opposed to cocoa powder, cocoa battle prices are already coming down for 2026, and so I think the market is anticipating some pressure on the volume side.
And so a long answer to say that -- in either case, the plan is nonregrettable actions into 2025 and very well positioned at the end of 2025 to expand top and bottom line into 2026 for the chocolate category.

Operator

David Palmer, Evercore ISI.

David Palmer

The underperformance of snacks in the US just even broader than your biscuits business and what you're involved in. It seems like it's a pretty large underperformance of the US market versus other markets around the world. And even in the US today versus past choppy economic environment.
Do you think there's anything else failing the US snacking market today other than consumer confidence in the low-income consumer? And I have a quick follow-up.

Dirk Van De Put

No, I don't necessarily think that. The reason being for -- well, yeah, the reason being that it's across all categories in snacking, and there's many categories, there's ice cream, there is biscuits, there is packets, bakery, the salted snacks, not since on, you go on and on. There's about -- there's a chocolate. There's about 12, 13 categories in there. Except for yogurt, they're all down.
And I think that's largely driven by the overall consumer uncertainty about the future and the fact that they feel that you really need to focus on the key things at this moment until we feel better about the future. I think we will see similar moves in less eating out of home less entertainment, less travel. You can see the consumer not only in food, but across the board really being very, very frugal and very careful.
As things improve, hopefully, I think we will see that change. Maybe the other thing I would say is that it is true that there is a bit more of a pronounced health and wellness approach. I would say the categories that are health and wellness within snacking, there could be things like yogurt or protein bars, for instance, or within the normal categories, gluten-free or less sugar, things like that those are doing better than the rest of the category. So that would be on top of consumer confidence, the only other trend that I see at the moment that is reflective of the snacking category.

David Palmer

And I just want to ask you a follow-up on emerging markets. There was a bit of a slowdown in this quarter to 4%. I'm wondering how you're thinking about emerging markets broadly for the rest of the year? Could we return to high single-digit growth? And what markets would you highlight that are maybe getting your attention more than others?

Dirk Van De Put

Yeah. So I would say the -- if you look quickly where we are in our four main emerging markets, so China is up high single digits India is down high single digit in Q1 because of a number of reasons, we expect a strong -- we had a strong prior year base.
We have some -- we did some pricing in chocolate, we have some elasticity impacts there. And we do have a bit of a muted biscuit consumption where we play in the premium segment of the market and the consumer is switching -- we expect India in the remainder of the year to start to grow faster.
We expect China, which I mentioned, first, to remain at high single digits for the rest of the year. In both countries, we have a large distribution runway so we can complement what happens in the same-store sales with extra stores, and that makes a difference for us. Brazil was mid-single-digit growth in Q1. We will be doing more pricing in chocolate. We are doing a number of new activities in our biscuit business and in our candy and gum business.
So I'm expecting that Brazil will remain there, maybe accelerate a little bit. And then Mexico is gradually getting better. You have to keep in mind that we lap there a bit of a difficulty with the integration of Ricolino last year. We were low single digit in Q1, but we see good movement on Oreo, Ricolino in Philadelphia in Mexico. So I think there, we will also see an acceleration.
I wouldn't say that our total of emerging markets will get to double digit. But certainly, we see -- we will see an acceleration in the second half from where we are today. That concludes the call for today. Q1 down. So far so good, and we'll see you for Q2.

Luca Zaramella

Thank you, everyone.

Operator

Thank you. Ladies and gentlemen, that will conclude today's program. We thank you for your participation. You may disconnect at this time.