Amazon (AMZN, Financial) swiftly denied plans to display Trump-era tariff costs on its site after the White House branded the move “hostile and political,” underscoring rising tension between the e-commerce giant and the administration.

President Trump's press secretary Karoline Leavitt told reporters she'd raised the issue with him directly, calling on Amazon to explain why it waited until now—after inflation surged—to consider labeling import duties.

Punchbowl News had reported that Amazon's ultra-low-cost Amazon Haul team would show per-item tariff charges, but spokesperson Tim Doyle shot down the story: “This was never approved and is not going to happen.” CNN later added that Trump even phoned founder Jeff Bezos to voice his displeasure.

The kerfuffle highlights Amazon's delicate balancing act: keeping prices low for roughly 200 million Prime members while navigating trade-policy crosswinds. Displaying tariffs could have offered rare pricing transparency but risked alienating Washington and complicating global sourcing strategies. Any political flare-up can introduce regulatory uncertainty, which tends to compress AMZN's relatively premium valuation.

Investors should care because renewed friction with the White House could invite closer scrutiny of Amazon's logistics network, from its vast import volumes to its planned new warehouse in Texas. A protracted public showdown might also embolden lawmakers to target online marketplaces with fresh rules on cross-border goods.

With Amazon set to report Q2 earnings in late July, markets will be listening for any executive color on trade-policy risks and cost-pass-through strategies at the next quarterly call.

Over the past month, Amazon drifted in a narrow $165–$188 trading band, reflecting muted investor conviction. After skirting $188 in early April, shares slid nearly 10% to under $168 by April 20 amid broader tech headwinds. A mid-month surge back toward $187–$190 recovered most of those losses, but the stock then stalled just below $188 into month-end. Volume dips on both the sell-off and rebound suggest a lack of strong directional catalysts. Overall, AMZN's sideways action underscores investor caution ahead of Q1 results and potential AWS guidance.