4月30日,星巴克发布第二季度财报后,股价早盘下跌超9%。美国同店销售额连续第五个季度下滑,降幅达2%,低于预期。中国市场上,虽然客流量增长4%,但客单价下降4%,导致同店销售额持平。公司调整后每股收益为0.41美元,低于预期的0.49美元,营收87.6亿美元也未达预期。CEO尼科尔承认业绩不佳,但表示其‘回归星巴克’计划正逐步推进,将通过精简菜单、加快服务速度等措施重振业务,并对中国市场保持乐观...
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