4月29日,星巴克中国正式宣布,五月天将担任星巴克夏日大使。此前,星巴克中国正式推出与五月天的联名系列产品,包括夏日限定星冰乐饮品和周边杯具。产品上线后,消费者抢购热情高涨。
记者了解到,5月初,位于上海东方明珠的星巴克门店将焕然一新,变身成为五月天主题门店。店内丰富的主题装饰、巨型互动装置和门店循环播放的乐队歌单,让顾客和伙伴全方位沉浸式体验这个专属咖啡和音乐的精彩夏天。作为华语乐坛最具影响力的摇滚乐队之一,五月天以充满青春热血的音乐和励志的歌词,刻进了许多人的青春。
星巴克中国方面表示,一杯好咖啡和音乐都具有触动人心的力量,能激发心灵深处的情感共鸣。此次五月天担任星巴克夏日大使,希望可以点燃大家深藏心底的青春星火。
据悉,星巴克更多与五月天的惊喜合作将在5月陆续登场。
(文章来源:证券日报)
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