港股异动 | 老铺黄金涨超7%，机构看好销售回暖与门店扩张
4月29日，老铺黄金盘中涨超7%，机构看好销售回暖与门店扩张。
中金发布研报称，传统珠宝品牌的计重类产品的销售自2024年3月底金价快速上涨开始受到明显的抑制，但部分品牌自4Q24起的数据显示销售跌幅已出现环比收窄势头，并在1Q25延续跌幅收窄趋势。部分大众珠宝品牌前期跌幅较大，但仍保持较高比例派息，股息率较高，伴随销售跌幅收窄和转正，这些公司有望迎来估值修复机会。
该行指出，古法黄金及IP联名类产品多为一口价定价，调价频率较低，在金价上涨背景下销售更为受益。
山西证券则指出，2024年，老铺黄金受益于品牌心智提升、产品迭代推新，同店销售实现翻倍以上增长，正向经营杠杆带动公司业绩较营收实现更快增长。预计老铺黄金25Q1销售规模延续强劲表现，同店销售方面，在消费人群扩容、强化金器品类、门店优化背景下，全年同店销售预计高速增长。外延开店方面，今年公司将延续门店快速布局，上海市场门店预计加密、新加坡及日本市场门店有望落地。
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