伯希和递交招股书 中金公司和中信证券担任联席保荐人

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伯希和已向港交所递交招股书,拟在香港主板IPO上市,中金公司和中信证券担任联席保荐人。公司计划将募资用于研发、品牌建设、销售网络拓展、数字化升级和补充运营资金。伯希和成立于2012年,定位于中国高性能户外生活方式领先品牌。通过提供高性能户外服饰和装备,帮助用户体验自然之美。公司以冲锋衣为突破口,成功打造品牌标识。并将其技术和商业模式复制到其他品类,实现多元化发展。截至2024年底,拥有572个...

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