智通财经APP获悉，汇通达网络(09878)涨近3%，截至发稿，涨2.25%，报11.8港元，成交671.57万港元。
消息面上，近日，汇通达网络在全面范围启动“外贸优品网上行”工程。据介绍，汇通达“外贸优品网上行”工程，一方面为外贸工厂、品牌、产业带企业上线“1、2、3、3”特别政策，帮助其打通下沉渠道、拓宽渠道网点、实现增收增利。另一方面，通过“1、2、3、3”的充分落实，让农村消费者享受与城市一样的商品与服务，推动内需持续释放。
具体操作中，汇通达在旗下AI开放式智慧供应链平台“橙易进货”中设置外贸优品专区，向外贸企业开放入驻。汇通达将通过“线上平台+线下地推”结合的方式，帮助“外贸优品网上行”入驻企业建设高效通路，实现外贸优品快速、稳定、持续地触达乡镇市场。
同时，汇通达将开通“拼工厂”“工厂直播”两个特别频道，通过商品订购拼团、工厂直播销售、c2b2F反向定制、品牌尾货促销、品牌联合运营等5大营销场景，推动外贸企业与乡镇夫妻店、农村消费者之间更加精准地供需对接。同步解决外贸优品在下沉市场品牌知名度不高、品质标准认知不清等现状，助力外贸优品打造尖货、爆款，实现热销。
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