4月29,美团-W早盘涨超4%,消息面上,京东近期进军外卖行业引发关注。中信证券表示,复盘外卖市场的历次正面碰撞,补贴短期内对单量增长拉动效应明显,但并非决定竞争走向的胜负手,多维度的系统性变量如配送效率、商家供给、用户复购和提频等更为核心。
此外,该行预计市场情绪扰动存在但已趋于平稳。站在相对长期视角,预计外卖行业竞争格局将保持稳定、市场生态更加良性发展,平台价值有望长期释放。
交银国际则表示,行业新进入者或带来短期补贴波动,但基于美团的规模优势以及领先的商家服务、外卖配送能力,同时考虑新会员体系有望提升用户粘性及跨场景转化,该行认为行业格局将持续稳定。
值得注意的是,花旗近期发布研报称,将美团-W纳入到其泛亚重点股份名单中,并对该公司维持“买入”评级,因美团不存在ADR退市的风险,且其业务收入也不依赖美国市场,这为公司提供了更多的发展稳定性和确定性。
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