【中信证券:预计外卖行业竞争格局趋于稳定、市场生态良性发展,平台价值有望长期释放】中信证券研报表示,近期京东外卖高举高打单量增长亮眼,引发热议。对于外卖行业而言,竞争将望激发市场活力,推动主要玩家加强生态建设,对行业发展有积极价值。从竞争走向来看,伴随单量规模扩张,竞争将呈现全方位、多要素的局面。复盘外卖市场的历次正面碰撞,补贴短期内对单量增长拉动效应明显,但并非决定竞争走向的胜负手,而多维度的系统性变量如配送效率、商家供给、用户复购和提频等更为核心。竞争加剧之下,各方所承担的资本消耗或难以避免,短期或对市场情绪造成扰动。但站在相对长期视角,我们预计行业竞争格局趋于稳定、市场生态良性发展,平台价值有望长期释放。

金融界
29 Apr
中信证券研报表示,近期京东外卖高举高打单量增长亮眼,引发热议。对于外卖行业而言,竞争将望激发市场活力,推动主要玩家加强生态建设,对行业发展有积极价值。从竞争走向来看,伴随单量规模扩张,竞争将呈现全方位、多要素的局面。复盘外卖市场的历次正面碰撞,补贴短期内对单量增长拉动效应明显,但并非决定竞争走向的胜负手,而多维度的系统性变量如配送效率、商家供给、用户复购和提频等更为核心。竞争加剧之下,各方所承担的资本消耗或难以避免,短期或对市场情绪造成扰动。但站在相对长期视角,我们预计行业竞争格局趋于稳定、市场生态良性发展,平台价值有望长期释放。

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