麦当劳亚太前高层加盟霸王茶姬,“东方星巴克”再按下出海加速键

小食代
28 Apr

中国头部连锁茶饮霸王茶姬管理层中的“麦当劳系”含量再次提高。小食代留意到,这家十多天前刚在美国纳斯达克敲钟上市的现制茶饮品牌,最新迎来了一位来自麦当劳的国际高管加盟,以加速霸王茶姬在海外市场的“攻城略地”。公开信息显示,霸王茶姬日前任命Eugene Lee为其亚太区副总裁兼首席营销官。在此之前,Lee为麦当劳国际首席营销官,在麦当劳公司工作了15年。此番霸王茶姬任命亚太新CMO,正值其寻求从中国...

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