【小红书内测“种草直达”功能 或将全面升级】金十数据4月30日讯，小红书正在测试“种草直达”功能，计划让商家通过广告笔记链接跳转至天猫商品页，这是小红书首次正式开放外域合作。小红书客服称，该功能旨在通过技术服务实现站外成交数据回传，以精准探索目标人群并追踪跨平台投放效果。目前该功能仍在测试阶段，具体上线时间待定。天猫官方近期表示，将加强与小红书等内容社区合作，支持品牌全域运营，种草直达功能备受期待。
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