Comcast's (CMCSA) Universal Ads platform said Wednesday it added six new publishers, expanding inventory access for advertisers seeking premium video placements.
The new partners include Estrella MediaCo, Fuse Media, LG Ad Solutions, Scripps, Spectrum Reach, and Vizio. They join an initial slate announced in January that included A+E, AMC Networks, DIRECTV, Fox Corporation, NBCUniversal, Paramount, Roku, TelevisaUnivision, Warner Bros. Discovery, and Xumo.
Shares of Comcast were down 1% in recent trading.
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