Snap Says Advertisers Curb Spending Due to End of Tariff Loophole -- WSJ

Dow Jones

Apr 30, 2025

By Patience Haggin

Snap said some advertisers have curbed their ad spending due to the Trump administration's plans to close a loophole that previously waived tariffs for lower-priced goods.

The impact of the end to the so-called "de minimis" rule, which made it possible for Chinese shippers such as Temu and Shein to build massive e-commerce businesses in the U.S. by shipping products directly to customers, looms over social-media companies this earnings season.

Revenue at Snap, Meta Platforms and other tech giants surged by billions in recent years, in part from China-based digital advertising.

Shap shares fell 20% in after-hours trading. The company declined to share formal guidance for the second quarter, and executives said the Snapchat-operator had experienced headwinds in the current quarter. The company said daily active users continued to grow outside of North America.

This item is part of a Wall Street Journal live coverage event. The full stream can be found by searching P/WSJL (WSJ Live Coverage).

(END) Dow Jones Newswires

April 29, 2025 18:45 ET (22:45 GMT)

Copyright (c) 2025 Dow Jones & Company, Inc.

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The full stream can be found by searching P/WSJL .","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"en","relate_stocks":{"BK4551":"寇图资本持仓","BK4508":"社交媒体","BK4576":"AR","BK4554":"元宇宙及AR概念","BK4077":"互动媒体与服务"},"translate_title":"Snap表示，由于关税漏洞的结束，广告商限制支出——《华尔街日报》","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{},"content_text":"By Patience Haggin \n\n\n     Snap said some advertisers have curbed their ad spending due to the Trump administration's plans to close a loophole that previously waived tariffs for lower-priced goods. \n\n\n     The impact of the end to the so-called \"de minimis\" rule, which made it possible for Chinese shippers such as Temu and Shein to build massive e-commerce businesses in the U.S. by shipping products directly to customers, looms over social-media companies this earnings season. \n\n\n     Revenue at Snap, Meta Platforms and other tech giants surged by billions in recent years, in part from China-based digital advertising. \n\n\n     Shap shares fell 20% in after-hours trading. 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