#星巴克第二季度财报# 4月30日,据星巴克最新财报,二季度,其中国市场营业收入达7.397亿美元,同比增长5%,同店交易量实现4%的增长,门店总数突破7758家,覆盖超过1000 个县级市场。重振增长的关键,在于星巴克中国坚持聚焦业务核心。星巴克匠心推出的比利时黑巧系列,玫瑰20系列,茉莉100系列,一经上市即获超高人气,成功推出的“真味无糖”创新体系,引领风味咖啡正式走进“无糖”时代。除此之外,本季度市场看到了星巴克的诸多联名尝试和跨界合作,如史努比、STAYREAL等深度触达中国顾客。星巴克公司董事长及首席执行官倪睿安表示,中国市场拥有巨大的增长潜力,将继续长期致力于中国市场的深耕和发展。#外资持续看好中国消费市场#
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