阿里升级淘宝闪购,加入即时零售大战

美港电讯
Yesterday

【阿里升级淘宝闪购,加入即时零售大战】金十数据4月30日讯,在4月的最后一天,阿里将淘天旗下即时零售业务淘宝“小时达”升级为淘宝“闪购”,先在50多个城市上线,并将在5月6日覆盖全国。升级后,最重要的变化会集中在三个方面:消费者侧,淘宝闪购将联合饿了么共同补贴,规模超过百亿元,提供免单、大额优惠券等;供给侧,饿了么的供给面向淘宝闪购全部开放,也包括餐饮外卖,此外,结合淘天在品牌电商商家的优势,与它们的城市仓、线下门店合作设立品牌即时零售旗舰店,目标是首先覆盖200家核心连锁品牌;组织侧,淘系内部所有和即时零售相关的业务将由淘宝闪购全面负责,饿了么全力协同。

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