丰田汽车:最好的全球化,是深度本土化

每日经济新闻
29 Apr

当行业聚焦于流量与声量时,在2025上海车展上,丰田依然选择以“结构化变革”回应时代命题。这家曾被视为“保守派”的巨头,正用深度本土化战略改写跨国车企的中国生存法则。  从“在中国为中国”到“立全球更中国”口号演变的背后,是丰田已将中国从“最大市场”升级为“全球创新原点”。通过赋予中国团队技术主导权、构建本土创新生态,丰田汽车正在实践一种全新的跨国车企生存哲学:最好的全球化,是深度本土化。  不止...

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