泡泡玛特翻过“成见的大山”

36氪财经
29 Apr

4月24日,在芝加哥密歇根大道的泡泡玛特门店,美国消费者为了一个“有着长长耳朵、龇着九颗牙”的小精灵排起了长队,抢购现场堪比iPhone首发。这样的现象不仅只在芝加哥一地出现,伴随LABUBU第三代搪胶毛绒产品“前方高能”系列的全球发布,在意大利米兰、英国伦敦、日本原宿,都掀起了抢购潮,新开业的英国剑桥首店也是人潮汹涌。与此同时,在4月25日一天内,泡泡玛特APP一口气跃升了114个名次,成为美国...

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