新浪科技讯 5月1日晚间消息，在2025国际消费季暨第六届上海“五五购物节”启动仪式上，拼多多宣布投入50亿元助力今年的“五五购物节”。拼多多集团高级副总裁、首席发展官朱政表示，希望通过系列细化措施推动“五五效应”辐射全国，让9亿消费者嗨购“五五”。

　　据悉，本届购物节，拼多多推出了自2020年活动开办以来的“最大力度”消费激励政策，补贴投入也超越以往。活动期间，拼多多“百亿消费券”在政府以旧换新补贴基础上，加补大小家电、厨房电器、保暖电器等优质商品，并将补贴范围拓至家装百货等品类。消费者通过“百亿消费券”专区可领取3000多元类目专项补贴。

　　今年4月初，拼多多推出“千亿扶持”计划，从供需两端加码平台高质量发展生态的建设。目前正值五一小长假、青年节、母亲节等上半年关键消费节点，“千亿扶持”计划将以“五五购物节”等标志性扩消费活动为抓手，进一步激发消费潜能，推动消费增长。（闫妍）

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