北汽张建勇能跨过规模护城河吗?

宪深说车
03 May

规模是车企间竞争最重要的护城河之一。中国品牌乘用车,一家400万辆、三家300万辆、一家100万辆的规模格局正在形成。加上不超过7家总计约300辆但尚可生存的各式自主车企,再排除合资车企仍有900万辆左右的规模,意味着2700万辆的乘用车市场,只剩下100万辆左右的市场蛋糕供几十家车企分食。随着销量进一步向头部车企集中,尾部车企逆袭的机会已越来越小。特别是合资品牌式微后,很多汽车集团已不具备可持续...

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