5月2日，淘宝天猫旗下即时零售业务“小时达”升级后的“淘宝闪购”宣布提前全量上线，并联合饿了么推出诸如免单红包、免单奶茶、大额满减外卖券等超级权益，最大力度补贴消费者。
这一系列优惠举措，直接拉动五一假期多茶饮咖啡商家订单增长。饿了么平台显示，在“淘宝闪购”全量上线24小时内，库迪咖啡销量快速上升至平台咖啡类目第一，较日常订单增长近10倍。
据饿了么数据，五一假期期间，奶茶、咖啡等多品类外卖在补贴刺激下，外卖量年同比均增长超过110%。其中，奈雪的茶在淘宝闪购上线24小时内，饿了么订单量同比增长200%。
行业分析人士指出，淘宝闪购全量开放所带来的流量、生态效应如今远超参与品牌预期，借助饿了么的即时配送能力和淘宝天猫丰富的品牌商家资源，未来品牌可以触达更广泛、尤其是下沉市场更多的消费者。
（文章来源：上观新闻）
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