拼多多：投入50亿元消费补贴支持第六届上海“五五购物节”
新华财经上海5月2日电（记者王默玲）今年第六届上海“五五购物节”期间，拼多多作为上海互联网平台代表之一，宣布投入50亿元消费补贴支持这场年度综合性消费节庆活动，补贴力度超过以往。
拼多多集团高级副总裁、首席发展官朱政表示，希望通过系列细化措施推动“五五效应”辐射全国，让9亿消费者嗨购“五五”。今年是拼多多连续第六年积极参与上海“五五购物节”，为将促消费与惠民生紧密结合，扩大优质商品和服务供给，平台推出了“拼在上海乐享多多”专区，用户可搜索“021”“五五购物节”等关键词一键直达。
活动期间，在政府以旧换新补贴基础上，平台加补大小家电、厨房电器、保暖电器等优质商品，并将补贴范围拓展至家装百货等品类。消费者通过“百亿消费券”专区可领取3000多元专项补贴。
目前正值“五一”小长假、青年节、母亲节等上半年关键消费节点，拼多多今年推出的“千亿扶持”计划将以“五五购物节”等标志性扩消费活动为抓手，进一步激发消费潜能，推动消费增长。
（文章来源：新华财经）
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