内地旅游平台携程公布“五一”首日数据显示，文旅消费呈现“热力值”持续攀升态势。国内游保持较高热度的同时，入出境游增速更高。其中，携程平台国内景区门票预订量按年增长近两成，入出境旅游两旺，入境游订单按年增长141%。
携程研究院行业分析师方泽茜表示，今年“五一”文旅市场呈现“多点开花”态势，消费升级与理性需求并存。长线游及自驾游热度不减，反向旅游趋势凸显，中小城市及乡村凭借差异化体验分流传统热门景区压力。(ta/w)
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