【花旗:阿里加入即时电商鏖战令竞争更白热化,关注拼多多会否加入战局】金十数据5月2日讯,花旗发表报告表示,在五一黄金周前夕,阿里巴巴(09988.HK)加入即时电商鏖战,通过升级其即时配送服务并加大促销补贴力度,与京东-SW(09618.HK)和美团-W(03690.HK)展开竞争。此举时机非常合理,因为大部分中国民众都将在假期出行旅游、购物或聚会。花旗指出,平台满足了支持消费和提升商家收入的要求,但平台利润和投资者利益恐怕将受到不利影响。如果拼多多(PDD.US)之后也加入战局,局面将更加引人关注。其中最受影响的可能是美团,其次是京东,因为阿里的毛利率更高,而且饿了么对其贡献相对较小。
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